Corporate Cringe: Sherwin-Williams Fires Employee over TikTok

Zach November 25, 2020

This is an important business story you need to know about. Paint company Sherwin-Williams fired an employee for having a popular TikTok account where he mixes paint. The employee had 1.4M followers on TikTok. This is an example of an out-of-touch company who missed a huge opportunity to use social media to generate sales.

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Categories: General

Zach

Zach De Gregorio has worked in most accounting positions from bookkeeping, to writing financial statements, to Chief Financial Officer (CFO). Zach has an active CPA license since 2015. Zach De Gregorio began his studies at the University of Southern California in Los Angeles where he received a Bachelor Degree in Cinema and Business. He also holds a M.B.A in Finance from Arizona State University. Zach went on to complete a Master’s Certificate in Project Management from George Washington University and a Master of Accounting Degree from the University of New Mexico. Zach lives in Phoenix, AZ and enjoys trail-running in the beautiful southwest landscape.

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